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Implementation of the EmpCo Requirements at EDELRID
With the entry into force of the requirements of Empowering Consumers for the Green Transition Directive (EmpCo Directive (EU) 2024/825) on 27 September 2026, the requirements governing the communication of environmentally related product characteristics within the European Union are evolving further. The Directive extends the provisions of the Unfair Commercial Practices Directive (UCPD) and aims to strengthen the transparency, traceability and reliability of environmental claims and to prevent misleading environmental and sustainability communication.
In particular, general and insufficiently substantiated environmental claims, non-verifiable sustainability claims, misleading environmental labels, and claims regarding environmental or social benefits without sufficient evidence will be subject to stricter regulation. Consumers should be enabled to make purchasing decisions on the basis of clear, verifiable and comparable information.
At EDELRID, we expressly welcome this development. The objectives of EmpCo and the UCPD are in line with our own commitment to avoiding greenwashing and to communicating claims regarding environmental and social responsibility as transparently, traceably and fact-based as possible.
As part of implementing the new regulatory requirements, we continuously review our sustainability, environmental and social communications and adapt them step by step where necessary. In doing so, we assess existing claims, labels, illustrations, product names and communication content with regard to their clarity, substantiation and regulatory compliance.
At the same time, certain terms or designations are, in some cases, historically embedded in product names, product master data, international sales structures, IT systems, packaging or technical documentation. A complete adjustment at short notice is therefore not always immediately possible. In such cases, we transparently explain the meaning and background of the respective designation and provide supplementary explanations concerning the affected product information on our website and in a glossary at the end of the Dealer Workbook. In doing so, we follow the principle of communicating specific and substantiated product characteristics rather than making general environmental or sustainability claims.
Our commitment remains unchanged: we stand for transparent, honest and traceable communication that not only complies with the requirements of EmpCo and the UCPD and avoids greenwashing, but above all provides a basis for informed purchasing decisions and offers our customers reliable guidance for work at height and climbing.